Coca Cola's #shareacoke emoji on Twitter
Twitter has created a 'clinking coke bottles' emoji for Coca Cola as part of an ad deal. Every time someone uses the hashtag #shareacoke (not case specific) the emoji appears - a bit like the ones Twitter produces for the Olympics, the World Cup, and so on.
Oh - and it's popular!
No idea how much it cost, or if costs depend on how much it's used...
.@CocaCola buys first emoji on Twitter with #shareacoke drive http://t.co/BL5T6hWKoM via @MarketingUK pic.twitter.com/YvdYskle3w— BrandRepublic (@BrandRepublic) September 27, 2015
Oh - and it's popular!
168,800 #ShareaCoke tweets were sent last Thursday, a world record for Largest Twitter “Cheers!” Congrats @CocaCola and all who tweeted!— RecordSetter (@RecordSetter) September 22, 2015
No idea how much it cost, or if costs depend on how much it's used...
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